We apply the same key strategies that drive success in the business arena to elite sports and recreation organizations of all levels. We’ve helped grow successful sport organizations and planned world-class events. With over 40 years of sports industry experience, our knowledge will improve your bottom line and heighten your team’s performance.
There are strategies to increase revenue generation for every sport organization. Whether it is corporate partnerships or providing a memorable and unique experience to your fans, we can help you Assess – Identify – Execute – Measure a program that aligns with your resources and philosophy.
Successful activation from bid to debrief. Sounds simple doesn’t it? Our team has the knowledge to guide you through the challenges and support your efforts to ensure events are delivered as world-class experiences.
We apply innovation and systematic direction from talent identification through to championships.
Optimize your operations through our customized facility management programs. We help you build a loyal athlete and fan base by delivering an authentic experience to those who use and visit your facility.
We’ll help you establish the story to connect your brand with the community. We’ll excite and engage your stakeholders with strategies that build strong brands and drive attendance.
Assembling the right team is an art form. We have the experience to help you identify the talent gaps and build a strong corporate team. From talent acquisition to elite performance we’ll help you create a culture of excellence.
Our Founder
Nick was born in Quebec City and began a life-long career in sports at an early age. After competing in the 1984 Winter Olympic Games in Sarajevo, and finishing 16th in Men’s Slalom, he was named Head Coach of the Canadian Women’s Ski Team, experiencing many successes including World Championship and Olympic Medal victories.
Nick transitioned his career from coaching to sport business, including: as Vice President and Chief Operating Officer of Alpine Canada, Senior Executive with the Edmonton Oilers Hockey Club. His many challenges included leading the execution of the hugely successful, and record setting Heritage Classic, followed by the acquisition, launch and operation of the Edmonton Oil Kings of the Western Hockey League.
Nick also has been instrumental in the establishing and success of the recently completed Alberta World Junior Hockey Championships, the Oilers Analytics Working Group, and chairing the University of Alberta’s Advisory Group in Analytics. A participant, competitor, coach, mentor and senior executive in Canadian sport organizations and business, Nick Wilson has garnered a reputation internationally as a high achiever and project team leader.
In 2014, Nick established The Sport of Business Ltd. Clients include Rexall Sports Corporation, The Edmonton Oilers and Oil Kings, The University of Alberta, Darkhorse Analytics, among many other notable sports organizations and corporate clients.
